Imagine you’re standing on the edge of cliff. Look down and see your toes flirt with the receeding ground. You’ll feel your heart racing, your stomach is in knots. Now you know how that graduate feels as they take their first steps out of university.

 

It’s a big wide world, as you well know, and to many new graduates it can seem like their first real job is a huge cazam away. A wide gap that seems impossible to cross.

 

Bhive acadamy bridges that gap for new graduates.

 

This was a competition brief which gained first prize at the Bhive awards. The concept for this 4G academy was based on creating an emotional link with new graduates, by empathising with the fear and trepidation they are feeling, stepping out from university into the big wide world. 

 

 

Using ambient media, I would connect with the employers, not only the students. The reason being, without the employers knowing the value of the b-hive academy, it has no use to those students looking for a job within those companies. 

 

 

Track the progress of your own bridge from the home screen.
Gain bricks to add to your bridge for each new learning experience. Motivate yourself to reach the other side.
Show your bridge to connections on your LinkdIn page, and your peers in the academy.

See when lectures and events are on.

Filter by your area of practice and set reminders about events.

Mark favourite events and share with friends on social media.

 

As a purely online academy, keep in touch with peers. Ask questions to lecturers and guest speakers. 

Build up a network of creative minds.

 

Be part of a community.