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Madhukara Premium Honey
Madhukara Premium Honey
College project for Packaging Design class. The brief was to come up with a product name, logo and packaging design.
The task was to create a brand and packaging for TualangHoney, 1 of the rarest, most nutritional and hardest to harvest honey in theworld. The product name “Madhukara” is from a Sanskrit word, where Madhu meanshoney or sweet. It suggests mystery and an exotic feel. To further expand theidea of premium, I chose a glass bottle of a rounded base and narrow opening,in the look of a potion bottle, like a magic syrup. The play of wood, etching,die cut gives the sense of delicacy and rawness to it.

By using a considerably smaller bottle which looks like amagic potion one, safely nested in a bigger box, it feels more delicate,  precious and somewhat magical to ownone. Diecuts and wood etching on the wood pieces and red part add on to thedelicacy.

Etching on Balsa wood, Conqueror Skin paper, Laser print on Tracing paper.
Madhukara Premium Honey
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Xiao Qing Chen

Madhukara Premium Honey

A college project for Packaging Design class. The brief was to create a product name, logo and packaging design for a premium honey.
29
951
2
Published: