Re-design of the logo of Flytec, a Swiss manufacturer of flight instruments for free flight pilots. The logo was to express the ethos of the company to provide highest quality technology for thermal pilots to simply enjoy their flights.
The ultimate decision was not to depart too far from the old logo, as the company had been around for 30 years already and the logo was well recognised.
Design: Fabienne Felder, 2015
Consulting: Sven Weber
Corporate design items
Development from the old logo to the new one. Exploring different options around re-using elements of the old logo and introducing relevant symbols like thermals, birds, wings, etc.
The old elements adapted were ultimately the two lines, a straight and a curved one, and a similar type face.