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    About

    The Confidante is a group of highly successful CEOs, providing tailored executive coaching and mentoring services. They work directly with busine… Read More
    The Confidante is a group of highly successful CEOs, providing tailored executive coaching and mentoring services. They work directly with business leaders to ascertain barriers to professional success. The identity is designed around the idea of discretion – a place where leaders turn. The mark references its name as well as its offering through the use of the “C” turned to resemble a keyhole, and a person within. The communications use subtle messaging embedded within longer copy through the use of italics, and negative space in typographic illustrations. By emphasising The Confidante’s discreet nature, the identity reassures clients that their business is their business. Read Less
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