This is a project of my Branding and Identity Design class. The professor required us to redesign an existing brand. And I finally chose LUCA, an Italian resturant. LUCA resturant is open on Superior Viaduct in Beautiful Downtown Cleveland Ohio.  “Luca is a high-end Italian restaurant with Cleveland’s most spectacular restaurant view. ” The chief & owner, Luca Sema said.

The LUCA Identity is a visual representation of our resturant. It shows high-end, hearty and also Italian style which are the characteristics of LUCA Italian restaurant.