Getting on the digital train: Starting the year strong, Cold Spring Country Club wanted to turn "The Score" into a digital and more interactive newsletter. The newsletter had to be user friendly to their members (50 and up) as well as increase the number of people reading the news.
Objectives:
- Make "The Score" more appealing to their readers/members
- Make sure content is organized
- Make content more interactive by including videos, pictures, hyperlinks etc.
- User friendly for the baby boomers
Above is the final design of the newsletter. User is able to view this in their mobile, tablet or desktop because it will be in a email.
User is able to scroll down and will get the full story by reading the content provided whether it is the full version or a preview.
User is able to click on the events column and RSVP to certain gatherings or dinners.
