Coca-Cola Magic| Augmented Reality app
Coca-Cola
2014, Armenia
www.coca-colahellenic.am
 
The Client
The Coca-Cola brand has historically been known for its advertising, merely focused on family and friendship-oriented campaigns, as well as on sharing the feeling of happiness and fun.
 
The Challenge
The challenge of Coca-Cola Magic campaign was to evoke emotional intimacy towards Coca-Cola brand and to strengthen the brand perception as innovative among Armenian young and active people. 
 
The Solution
By creating a substantial Augmented Reality experience first time in Armenia, we proved its effectiveness as a marketing tool. The bonds between Coca-Cola brand and its customers significantly strengthened, due to the surprising interaction created with the users.
The app is developed by ARLOOPA Inc., www.arloopa.com.
Coca-Cola Magic| Augmented Reality app
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Coca-Cola Magic| Augmented Reality app

Share the Christmas magic with Coke!
7
473
0
Published: