MOIRAI | ART DIRECTION | STRATEGY | BRANDING | PACKAGING
MOIRAI is a brand created for frozen packed gourmet food. The aim of the project was to create a packaging design with a classic and luxurious look. The naming "Moirai" means part or portion in Greek and this is why the graphic identity is based on a diagonal division used to show a portion of the main ingredient and the final result of each dish. Besides the division, there are some graphic elements (the logo's background black banner, the typographic layout and the bronze applications) that helped to create a whole system that can be applied into different structural packs.
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Máster en Diseño de Packaging – ELISAVA, Barcelona
