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    Integrated social campaign to promote consumer involvement with the Traveler's umbrella brand.
This integrated campaign, done for Traveler's Insurance, takes a new angle on the classic brand. Using a social hashtag, #TravelersChallenge, the campaign invites people to submit quirky, unusual situations where they would have benefitted from a new type of insurance. Using Facebook to submit stories, and posting them through both Facebook and Instagram, as well as a microsite, the campaign is tied together to bring the stories to the consumer.
Print Media
Facebook App