This quote from Casey Hyrnkow @ Herrainco: If you believe your business is truly unique — that you have some competitive advantage — then your logo should reflect that. It should reflect your pride and it shouldn’t just be a picture of what you do, but a representation of your passion in doing it. When you hire a professional designer to work with, you generally get someone with a whole lot of training who asks a lot of questions rather than doing whatever you ask them to do. That’s because they are good at what they do and they respect that you are good at what you do.
Spindlebox was a moniker I had established some years ago but hadn't given much thought to the connection between the name and myself until I began to develop a proper logo. I wanted a graphic that represented my individuality and creativity but wasn't sure how this name could represent those things. After an initial research phase I discovered that the term "spindle" has biological meaning: Spindle apparatus – a cellular structure organizing and separating the chromosomes during cell division. From this definition my thoughts turned to the concept of DNA and the double helix structure – what could be more individual, unique and creative? This discovery was the creative spark I needed and demonstrates just a part of the creative process that occurs for every logo development I undertake.