In 2008
the wholesale department of TE, approached us with a request,
they desperately needed to escape from the current "non' branding of Telecom Egypt,
it was aging, and wasn't working for them, and it was an experiment, where they wanted to convince the highly traditional / conservative and hesitant Telecom Egypt to Rebrand and reposition.
the design simply had to be conservative, with minimal changes to what they were used to seeing,
simply we needed to introduce to them the benifit from a unified design language.
simply we needed to introduce to them the benifit from a unified design language.