The Health & Wellness section of bumblebee.com got physical upgrade with the feature TUNA STRONG. I connected the brand to internationally renowned yoga instructors/personalities Dice & Briohny to drive home the message... increase seafood in your diet. Original content was added to the home page and Health & Wellness sections to drive users to the TUNA STRONG program. Within TUNA STRONG, users experience a very social media forward display and communication with the hosts, as well as a breadth of custom content, including several videos.
Provocative, inspiring trailers, digital advertising and social content were created with bold brand messaging to drive traffic to the site.
The TUNA STRONG message is anchored by supporting videos. The videos in links below cover ways to include more seafood in your diet and how to travel healthy.