Oude Meester needed a total repositioning.
From a staid, traditional brand - to one relevant with a hip, cool young market.
To do this, we highlighted the amazing story of the man whose head appears on every bottle
From a staid, traditional brand - to one relevant with a hip, cool young market.
To do this, we highlighted the amazing story of the man whose head appears on every bottle
- Benjamin Franklin. And who better to do it than a fellow polymath... Jamie Foxx.
Our job was to create a online space where fellow masters could log in and enjoy exclusive content.
ATL WORK BY 140 BBDO, CAPE TOWN
Credits
Agency: Quirk Cape Town
Client: Distell
Creative Director: Emma Carpenter
Designer: Nick Mills, Emma Carpenter
Copywriter: Sarah Manners
Development: Kurt Muller
