“Every boy is a born racer, his passion fuels desire for an exciting and unconstrained life. He relishes hand crafted quality, bold
styling, and contemporary design.” Our users are the adventurer, the explorer, the go getter. This design inspiration came from the styling of vintage race cars, and hand-built vehicles. 
Elements such as the steering wheel, the dashboard, the color schemes, and even the stitching in the seats, served as inspiration for the Speedway watch.
Materials include, leather, perforated leather, brushed steel, brushed aluminium, and high polished steel & aluminium. 
The color palette includes neutral tones of browns, greens, and grey; accent colors include dark blue, orange, and brick red.
In the end, it’s all about the experience, the drive to keep persevering, to keep moving forward. Our users embodies this spirit and these ambitions

SPEEDWAY
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SPEEDWAY

In this collaborative project, students from Graphic Design, Jewelry and Industrial Design worked with Fossil to design multiple, distinct collec Read More
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