design: Rave Review Motion Picture Theater
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    dsgn Associates was approached by a long-time client about designing and implementing a new movie theater prototype design. Working directly with… Read More
    dsgn Associates was approached by a long-time client about designing and implementing a new movie theater prototype design. Working directly with the client throughout all phases, the Rave Review Motion Picture Theater was born over the course of a one year design process. dsgn utilized an in-house team of architectural and graphic designers to develop a theater with a unique approach to the movie experience. Realizing early in the design process that our incredible team of architectural renderers would be unable to perfectly depict the intended spaces given the computer technologies of the time, we decided to take a different route—design the spaces to look like the renderings. Read Less
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Rave Review Motion Picture Theater
architectural project with dsgn associates
dsgn Associates was approached by a long-time client about designing and implementing a new movie theater prototype design. Working directly with the client throughout all phases, the Rave Review Motion Picture Theater was born over the course of a one year design process.

dsgn utilized an in-house team of architectural and graphic designers to develop a theater with a unique approach to the movie experience. Realizing early in the design process that our incredible team of architectural renderers would be unable to perfectly depict the intended spaces given the computer technologies of the time, we decided to take a different route—design the spaces to look like the renderings.

Interior materials with high-reflectivity and (usually avoided) repeated patterns were selected for their similarity to computer-graphic aesthetics. High ocntrasting colors were used, based on the available "thousands of colors" screen capabilies. Lights with high pin-point focus were installed to provide the standard computer rendering flare.

We knew we'd succeeded in our design intention when current managers of opened theaters were unable to discern the original three-d rendering from the actual space.

In the end, a highly active, dynamic space was developed that has held trend for over ten years, and still remains one of the more "contemporary" theater design solutions.

Rendering courtesy of dsgn Associates, photos courtesy of Samantha Perkins and fair use rights.
the final space, inhabited
the original rendering