Mr. Kamyab was looking to launch his business: Kamyab Electric. As a very technically oriented person, he did not know how to launch his brand, or how to let his busness outshine his competitors. In creating his logo, our designers utilized the law of closure, and negative spaces to display a wired plug and customized/handwritten “E” and “k”, which stood for both the owner and his business. The use of yellow, teal and grey provided contrast and elegance in his marketing collateral. The design gave Kamyab Electric modern and memorable brand as a platform for a strong launch in a competitive market.