When Tony’s Farm asked for a new packaging design their original wooden crates were heavy and unwieldy for delivery staff and customers, and did not adequately protect and preserve their organic vegetables’ freshness.

 

Our lighter and more sustainable packaging design not only reduced production emissions of CO2, but also strengthened Tony’s Farm’s credibility as a healthy lifestyle pioneer for China. The packaging design had to securely support 6kg of vegetables, while stacked in columns of three inside delivery trucks. Box materials need to resist shock and humidity to keep the vegetables fresh and undamaged. Researching construction methods and materials, WILDDESIGN developed a custom-molded pulp box. Our Eco Box is made from 100% natural fiber and produced just 2km from Tony’s Farm, with a minimal energy impact.

Alongside the Eco Box, WILDDESIGN developed marketing and communication materials to fit in Tony’s Farm’s new image, including a bilingual web design for online ordering. Together with Tony’s Farm, WILDDESIGN defined the new structure, web design and photo art direction, reshooting all vegetable pictures in a natural environment.