Art direction and design for Bellota protective footwear.
The new line of footwear for protection Bellota is aimed to the people who works in sectors such as agriculture, construction and the metallurgical in which personal protection, and in this case our feet protectio is a very important factor. The idea was to convey the quality, resistance, the technical nature and the harsh conditions that supports this footwear. Work began with the design of two simple logos for the main families of footwear, followed by a new packaging design, a product catalog and a microsite dedicated to a more comprehensive product presentation and branding.
. La idea era transmitir la calidad, resistencia, el carácter técnico y las duras condiciones que soporta este calzado.