Resistencia Studio
Original Logo: Provided by client. The idea was to redesign it, keeping in mind they wanted Kahai to transmit a sense of luxury as well as a natural, flowing feeling that let people know it's a top quality product from a completely natural source.
First sketches.
Kahai reveals one of the Amazon's best-kept secrets, which has been used since ancient times
by the communities of the region for skin and hair care. Obtained from the fruits of a majestic Amazonian tree called "Cacay", whose nuts are carefully selected, this precious oil is extracted through a special process that preserves all its properties and benefits. Therefore, we instilled these qualities into our new graphic approach:
An oil drop with different shades of gold that embody not only Kahai's natural background, but also its quality.
Creative Director: Armando Rico. Art Directors: Pablo Pulido & Camilo Marin. Photo and Retouch: Juan Ramírez (La Lupa) & Tato Gomez 3d: Marcela Bastidas Brand Founders: Alberto, Camilo and Valentina Jaramillo.
