Client for this project: La Gringa Hostal in the Peruvian surf town of Huanchaco.  In exchange for a free bed and a beer each night, I agreed to design a logo.

Notebook idea sketching, capturing the character and strengths of the hostel.

Design progression: pencil sketch > Illustrator vectors > hand drawn linework overlay

Final design featuring iconic objects of the hostel and the greater city, to be used for online branding, t-shirts, stickers, etc.

And Julie loves it!