bookli imagines,creates, publishes and inspires children with the sole intent to develop a vibrant imagination through its unique ways of story telling and colourful characters.
The idea was clear, create an icon which rings imagination in an interesting way while presenting the purpose bookli is following.
Colour combinations have been borrowed from flowers( Red & Green, Yellow & Green). Flowers are the colourful stage of growth, perfect metaphor to present children, it is a thought ,fresh and young.
bookli is the name of an imaginary character which represents this company now.
Small caps have been used for the word "bookli" as they represent a great potential for growth & development, avoid rigidity and depict flexibility. Typeface with simplicity shows seriousness towards long-term goals. Its comparatively formal looks also provide a strong contrast against bookli's colourful insignia right above its head