Foroni Square Market: a new appealing visual solution to traditional commerce
Foroni Square is a place of cultural exchange and the heart of a district in constant transformation in the city of Turin called Barriera di Milano. The place is well-known for being protagonist of the most recent migration flows. The local community tells the story of a city that not only has changed over time, but who is also gifted with strength and passion. The new visual identity concept is a graphic translation that unites and enhances the local traders work using the inner characteristics of the market such as color and vivacity.
Starting from the main aesthetics of the traditional Italian market stands, the logo summarizes the communication between marketers and buyers. The visual solution also delivers an interesting pattern in continuous change.
The final brand image gets alive in the new dressing of banks, shops, operators' gear, media, packaging, and all the market's merchandising and promotion.
Website — www.mercatopiazzaforoni.it
Foroni Square Market and its website are a focal point, a place of exchange, meeting, relationship and commerce. They write a path of renewal and experimentation to develop new skills and shorten distances through marketing and communication.