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    During this project I worked closely with the Packaging Design Team at M&S, as well as the Product Developers on the confectionery food group and… Read More
    During this project I worked closely with the Packaging Design Team at M&S, as well as the Product Developers on the confectionery food group and the packaging suppliers. Read Less
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My role on the Marks & Spencer Packaging Design Team was to design innovative packaging solutions, facilitating the needs and requirements of the brief sent by the Product Developer.  Working closely with the packaging and product supplier, I devised innovative design solutions that utilised the latest manufacturing methods.  
 
Easter is the second busiest time of year for Marks & Spencer and they take pride in their Collection Easter Egg range.  I had to design packaging solutions that are visually appealing and would show off the quality of the Easter Egg, while also protecting the product during transit.
 
Consumers are evermore aware of the negative environmental impact packaging waste has on the planet.  Marks & Spencer's Plan A scheme ensures that their packaging is designed to have minimal impact on the environment.  Throughout the entirety of the design process the team and I are looking for ways to reduce the amount of packaging used.  Each factor is carefully considered and thought out with a 'cradle to cradle' design ethic.
The 'load distribution plate' is designed to distribute any shock force emitted by the tube if the box is dropped. This concept proved successful and was included in the final design.
The results of the initial transit test.
An early render to communicate the shape, structure and layout of the proposed solution.  This design solution utilised Staeger's latest clear packaging forming methods and used the minimal amount of components necessary.
The contents are intact after a transit test.
Visual mock-up of the Artist's Egg based on my design.
Visual mock-up of the Cocoa Pod egg based on my design.
Visual mock-up of the Split Egg based on my design.