CLIENT: MIRA SHOWERS
ART DIRECTION: MIRA SHOWERS/SHADOWPLAY®
CGI PRODUCTION: SHADOWPLAY®
RETOUCHING: SHADOWPLAY®

 

Mira Showers came to Shadowplay with the challenge of trying to explain visually a few of the new technologies involved in their showers. Firstly the Jump Multi-fit which is revolutionary in its field in that it allows for multiple water and cable entry points and has far more space under its hood and therefore is an ideal replacement for existing electric showers in the home.  The visual needed to show under the ‘hood’, while at the same time showing that this new technology has no impact on the design of the shower body. Chatting through the brief it was decided that CGI was going to be the best course of action being the most cost effective and flexible.

 

Secondly their ‘Clearscale’ chamber - less limescale & more efficient heating are the main features that needed to be focused on. Using the CAD we built a transparent view to the internals, to show where the unit is housed. We then pulled the ‘Clearscale’ chamber forward to draw the focus and thus highlight the new technology through sleek materials & lighting.  Were now working with the Guys at Mira to help build a look & feel to explain the various technologies involved across all their products, getting across the points but in a succinct & elegant fashion. Our in house CGI capabilities are allowing Mira to show off their new products in a new dynamic way which wouldn’t be possible through photography