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    About

    Using a metaphor, the seafood tools are our weapons to fight against the seafood.
    Published:
Creative Concept
“Às Armas” > “To arms/The weapons”
 
The brief was to comunicate a seafood restaurant in Lisbon.
As we all know, the portuguese are kind of experts in this kind of food and to eat this, we need some specific tools. 
The inspiration for this idea came from the Portuguese National Anthem, It say’s:
 
“To arms, to arms!
Over land, over sea,
To arms, to arms!
For the Fatherland, fight!
Against the cannons, march on, march on!”
 
Using a metaphor, the seafood tools
are our weapons to fight against the seafood. 
Credits:
Creative Director - Gonçalo Coelho
Art Director - Artur Deyneuve
Copywriter - Gonçalo Coelho
Design/Edit - Danny Ivan
Fotografia - Jorge Simão