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    New identity
Brand Identity
A new identity based on the original. Founded by Paul U. Bergström 1882. A clear framework for maintaining the values ​​and aesthetics that once was signed during the heyday 1920.
Building from the city archives, re-drawn to comply the custom made letters 
based on the original (previous image)
Detail, wrapping paper. Gold on white.
Brownish marble and gold-plated letters. 
Cutomized typeface ”Bergström Sans”
Edit by Typecraft
Logo seal
Source of inspiration: Image from the PUB archive. 

Beautiful aesthetics of the heyday.
Where architecture, interior design and typography is one.