Sexy Arbor Day
Email newsletter that went out on Arbor Day, the most overlooked holiday when it comes to weird promotions.
For one week in June, the sport category site on Woot held "Fitness Week," selling fitness equipment and activewear. To promote the event, I worked with staff writer Sean Adams to produce a daily infographic to showcase on Woot's Facebook page, and I made promo graphics to cover the category site. A fun little project that really shows the culture at Woot! Sales on the sport category exceeded projections, and the Facebook graphics garnered hundreds of shares and likes.