Be Transfusion Smart
Sometimes the most powerful solution is the most simple. In this example, we employed information
Sometimes the most powerful solution is the most simple. In this example, we employed information
designed to help a community of low literacy patients understand a very complicated aspect of their disease and treatment. Our designers created a simple, mnemonic device to alert patients to a condition called Iron Overload that could develop once a patient completes 10 or more transfusions. This type treatment was
carried through the campaign in print and digital pieces.
