Instead of a golden ticket in a candy bar, it’s a half ticket in a Heineken Sixpack and instead of a trip to a chocolate factory it’s a trip to the UEFA Champions League. The mission is to find the code in one of the Heineken sixpacks, available at local stores.

 

We partnered with Woodwork to create an animation for the Heineken campaign during the UEFA Champions League. Two half tickets match together and unfold into a sixpack. The sixpack turns inside out and unfolds into a stadium.

 

Credits
Agency: Wieden + Kennedy Amsterdam
Production: Woodwork
Concept & Direction: The Kennedys @ W+K Amsterdam
3D: Tim van der Wiel
Creative Director: Marvin Koppejan
Managing Director: Balster van Duijn
Producer: Sabine van Wechem
Sound Design: via Wieden + Kennedy