PRIMOR
A New Level Of Activation
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English_
Primor - a Portuguese brand of cold meats – is sponsoring a sports school for children, Dragon Force, part of the sports network of one of the Portugal’s biggest soccer clubs: Futebol Clube do Porto.
We wanted to show children the power of eating healthy so we created a concept based on a healthy sports filosofy that will last the two years of sponsorship.
As a part of the campaign we created several activities that followed Dragon Force’s soccer competion all over Oporto’s city. This activity resulted in numerous laughs and happy athletes!
Primor - a Portuguese brand of cold meats – is sponsoring a sports school for children, Dragon Force, part of the sports network of one of the Portugal’s biggest soccer clubs: Futebol Clube do Porto.
We wanted to show children the power of eating healthy so we created a concept based on a healthy sports filosofy that will last the two years of sponsorship.
As a part of the campaign we created several activities that followed Dragon Force’s soccer competion all over Oporto’s city. This activity resulted in numerous laughs and happy athletes!
Portuguese_
A Primor e a Dragon Force juntaram-se para ensinar às crianças o poder de uma alimentação saudável, enquanto atletas e alunos. O conceito e imagem foi desenvolvido pela Mustard e vai acompanhar a Primor no patrocínio das escolas Dragon Force, durante os próximos 2 anos.
A Mustard apoiou esta liga por Famalicão, Ermesinde, Constituição, Grijó, Valadares, Costóias e Matosinhos, durante 2 fins-de-semana.
Uma acção que deixou muitas gargalhadas e barrigas felizes.