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    TasteMakers is an integrated co-creation contest for Fancy Feast.
Fancy Feast TasteMakers 
TasteMakers was an integrated co-creation contest for Fancy Feast Gourmet Cat Food consumers, where they helped inspire the next entreé in the Elegant Medleys product line. At the same time, the Fancy Feast brand pulled back the curtain and gave their avid fan base a chance to see how the food their cats love moves from an initial idea to an actual product on the shelf. The contest kicked off in May of 2011 and concluded with the new product hitting store shelves in September of 2012.