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    Three different dog food packages for three different demographics.
PetSmart Packaging
Dog food
For PetSmart, I focused on creating 3 different packages to target 3 very different demographics. The first package called "All Dogs" was designed for the young family. The second package called "Veggie Bites" was focused more toward rural retired folk. And the final package called "Walk in the Park" was geared toward the urban female.