Sonoma County Fair 2014 Logo and Event Branding
Project: Every year the Sonoma County Fair, one of California's biggest County Fairs comes up with a new theme for the 2 week event. 2014's theme request was for a colorful youthful flowery sixties theme. The logo and branding needed to be versatile enough to meet the diverse needs of the fair staff.
Solution: A simple bright playful logo designed with enough moving parts that the fair staff can use pieces in posters, Ads, info booklets, kids coloring contests, Signage, and frreeway billboards.
To encourage hanging in shops and info boards all over Sonoma County a space saving poster was designed.
Postcards were sent to all the households in Sonoma County.
One of the most popular events of the Fair is the flower show. The flower show logo.
Different website banners were developed for the various social media.
