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    “El Tinieblo” is a premium artisan mezcal of Mexican origin that is distributed internationally. The brand has also been extended to a restaurant… Read More
    “El Tinieblo” is a premium artisan mezcal of Mexican origin that is distributed internationally. The brand has also been extended to a restaurant, inspired by the cultural and historical richness of the mezcal tradition. The naming for “El Tinieblo” emerges from the macabre aspect of a dark ghost town, its characteristics distinguish the brand’s traditional yet unconventional character and its young spirit. Our branding proposal implements an icon that adopts the brand’s characteristics and complements it with a mysteriously dark sensation while maintaining the elegance and modern contrast that is applied throughout the brand’s identity system. The bottle redesign takes the traditional context of artisan mezcal and reflects it across its packaging, reinforcing the brand’s interpretation through a classic emboss of its icon. Furthermore, the label and finishes work as contrasting elements on the bottle, juxtaposing the traditional and contemporary styles. The surrounding component on the bottle is a bold statement that takes in the brand’s elegance and comments on its product’s quality. Read Less
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El Tinieblo
 
“El Tinieblo” is a premium artisan mezcal of Mexican origin that is distributed internationally. The brand has also been extended to a restaurant, inspired by the cultural and historical richness of the mezcal tradition. The naming for “El Tinieblo” emerges from a land property in Tamaulipas, México whose stories and legends give the brand its personality, positioning the mezcal as traditional yet unconventional and young spirited.
 
Our branding proposal implements an icon that references the white-tailed deer found in the region, thus adopting the brand’s origins to complement the rest of the brand with a mysteriously dark sensation that maintains elegance and a modern contrast. 
 
The bottle redesign takes the traditional context of artisan mezcal and reflects it through small gestures of classic labels that are reinterpreted in a contemporary style, such interpretation is reinforced with a classic emboss of the brand’s icon placed on the bottle’s front. “El Tinieblo’s” foundations are irrevocably heightened with the purpose of preparing this emerging brand for the international market.
"El Tinieblo" es un mezcal artesanal premium de origen mexicano que se comercializa a nivel internacional. La marca también se extiende para crear un restaurante inspirado en la gran riqueza cultural e histórica detrás del mezcal. El Tinieblo es el nombre de una propiedad en Tamaulipas, México en donde historias y leyendas dieron vida al sentido de la marca, con el fin de posicionar el mezcal como algo tradicional pero poco convencional y de espíritu joven.
 
Nuestra propuesta implementa un ícono que hacen referencia a los cuernos de venado de cola blanca de la región, adoptando los orígenes de la marca para complementarlos al resto de la marca con un sentido misterioso y oscuro sin perder la elegancia y contraste moderno.
 
El rediseño de la botella toma el contexto tradicional del mezcal artesanal y lo refleja con pequeños gestos de etiquetas clásicas interpretadas de una manera actual, reforzando dicha interpretación con un realzado clásico con el ícono de la marca en el frente de la botella, enalteciendo sus fundamentos con el fin de preparar una marca joven para el mercado internacional.