The Hurricanes 2015 poster required design, layout and collaboration with Mark Tantrum (photographer) to create a poster that showcases the players in action. We decided to shoot the players on the field as opposed to in a studio, so that we could capture the same intensity as shown in an actual rugby match.
The poster is featuring in the Wellington region paper 'The Dominion Post' with a 100,000 copies of the poster being printed.
Behind the scenes photoshoot
Hurricanes signing, photography by me (Ed Goodacre)