Client

This is a fictious non-profit organization in education. The client requires a new campaign for the 2015 National Poetry Celebration.

 

Project Goals

From the beginning, my main goal was to create an outstanding brand identity, in a traditional style. The intention was to provide visibility for the activities of the non-profit organization by utilizing all their resources, including print, digital and environmental installations.

 

Creative Solution

Art direction encompasses the expansion of the theme: "The Poets Picnic". By choosing an ideal setting for new, young and old poetry lovers, the palette and photographs present a lively and romantic impression because "poetry is culture"! All my deliverables are intended for public distribution and perform an educational role. The temporary street banner displays a series of three sequential picnic images; the UX experience for mobile smartphone users takes viewers through "The Poet's Picnic" journey and finalizes the viewers day by sharing on the blog site. The promotional motion graphic is intended to be a humorous "ditty" with its bird, knife and tiny poetry book all contained in the picnic basket. This short video is suitable for children and English teachers alike.

Promotional motion graphic for introduction to children