Design Brief: To create a brand identity, vision and mission for a fictional company that captures the attention of the demographic, while depicting the nature of the merchandise sold. Also develop a branding for the company, which includes a stationery set, brochure, store display and a marketing kit.

The identity was created for a fictional Indian swimwear brand, Jal.
Jal in Hindi, means water.

Brand Sheet

Foldable Brochure