Share to stop the decline


LET ELEPHANTS BE ELEPHANTS ORGANISATION

SHARE TO STOP THE DECLINE

This website is to create a first-hand experience of the crisis and to highlight the urgency of the poaching epidemic, the website declined as quickly as the elephant population today, shrinking in size every 10 seconds.

The only way to stop the decline was to pledge against ivory, or share a fact about elephants. By doing so, people became part of the battle against the ignorance that is making Asia the source of the ivory demand. To ensure the message hit home, we personalised the call-to-action to every individual user, comparing the elephants' diminishing numbers against personal milestones.


Client: Let Elephants Be Elephants Organisation 
Agency: J. Walter Thompson Singapore
Role: Concept, Art Direction, Execution
Year 2014







T H A N K  Y O U  F O R  V I E W I N G



 
Chief Creative Director: 
Valerie Cheng
Creative Director: Alan Leong
Art Director: Wilson Foong, Cruz , Roger
Copywriter: Jasmine


Share to stop the decline
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Share to stop the decline

Cannes Lion 2014 - Finalist Gong Creative Circle Awards 2014 - Finalist Experience the website: http://www.letelephantsbeelephants.org/ My team Read more
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Tools

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Copyright Info

Attribution, Non-commercial

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