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    Cannes Lion 2014 - Finalist Gong Creative Circle Awards 2014 - Finalist Experience the website: http://www.letelephantsbeelephants.org/ My team… Read More
    Cannes Lion 2014 - Finalist Gong Creative Circle Awards 2014 - Finalist Experience the website: http://www.letelephantsbeelephants.org/ My team worked with Let Elephants Be Elephants (LEBE) to create a first-hand experience of the crisis. Featuring frontline experiences in Africa from activist Dr. Tammie Matson, celebrity Nadya Hutagalung and other pioneer conservationists, the website told harrowing stories from the frontline of the war against elephants. To highlight the urgency of the poaching epidemic, the website declined as quickly as the elephant population today, shrinking in size every 10 seconds. The only way to stop the decline was to pledge against ivory, or share a fact about elephants. By doing so, people became part of the battle against the ignorance that is making Asia the source of the ivory demand. To ensure the message hit home, we personalised the call-to-action to every individual user, comparing the elephants' diminishing numbers against personal milestones. Read Less
    Published:
Let Elephants Be Elephants microsite is
to draw attention and to encourage all to
take the pledge never to buy ivory.
 
 
This website is to create a first-hand experience of the crisis and to highlight the urgency of
the poaching epidemic, the website declined as quickly as the elephant population today,
shrinking in size every 10 seconds.
 
The only way to stop the decline was to pledge against ivory, or share a fact about elephants. By doing so, people
became part of the battle against the ignorance that is making Asia the source of the ivory demand. To ensure
the message hit home, we personalised the call-to-action to every individual user, comparing the elephants'
diminishing numbers against personal milestones.
 
 
 
Experience the website:
 
 
CANNES LION 2014 
Cyber Lion - Finalist

SINGAPORE GONG AWARDS 2014 
Interactive - Finalist
 
 

Client: Let Elephants Be Elephants Organisation
Agency: JWT SIngapore
 
Chief Creative Director: Valerie Cheng
Creative Director: Alan Leong
Art Director: Wilson Foong, Cruz & Roger 
Copywriter: Jasmine Tan