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    Cannes Lion 2014 - Finalist Gong Creative Circle Awards 2014 - Finalist Experience the website: http://www.letelephantsbeelephants.org/ My team… Read More
    Cannes Lion 2014 - Finalist Gong Creative Circle Awards 2014 - Finalist Experience the website: http://www.letelephantsbeelephants.org/ My team worked with Let Elephants Be Elephants (LEBE) to create a first-hand experience of the crisis. Featuring frontline experiences in Africa from activist Dr. Tammie Matson, celebrity Nadya Hutagalung and other pioneer conservationists, the website told harrowing stories from the frontline of the war against elephants. To highlight the urgency of the poaching epidemic, the website declined as quickly as the elephant population today, shrinking in size every 10 seconds. The only way to stop the decline was to pledge against ivory, or share a fact about elephants. By doing so, people became part of the battle against the ignorance that is making Asia the source of the ivory demand. To ensure the message hit home, we personalised the call-to-action to every individual user, comparing the elephants' diminishing numbers against personal milestones. Read Less
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LET ELEPHANTS BE ELEPHANTS ORGANISATION

SHARE TO STOP THE DECLINE

This website is to create a first-hand experience of the crisis and to highlight the urgency of the poaching epidemic, the website declined as quickly as the elephant population today, shrinking in size every 10 seconds.

The only way to stop the decline was to pledge against ivory, or share a fact about elephants. By doing so, people became part of the battle against the ignorance that is making Asia the source of the ivory demand. To ensure the message hit home, we personalised the call-to-action to every individual user, comparing the elephants' diminishing numbers against personal milestones.


Client: Let Elephants Be Elephants Organisation 
Agency: J. Walter Thompson Singapore
Role: Concept, Art Direction, Execution
Year 2014







T H A N K  Y O U  F O R  V I E W I N G



 
Chief Creative Director: 
Valerie Cheng
Creative Director: Alan Leong
Art Director: Wilson Foong, Cruz , Roger
Copywriter: Jasmine