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    Living a sedentary lifestyle, physical workouts can be one of the toughest things ever for many working professionals. They would always find exc… Read More
    Living a sedentary lifestyle, physical workouts can be one of the toughest things ever for many working professionals. They would always find excuses to avoid doing strenuous activities during their leisure time. The challenge for this campaign is to encourage them to stay physically active regularly. The idea: Your working shoes are your new sport shoes. This campaign encourages them to start distance-walking everyday and walking in groups can now be a fun and social activity for many. With Gatorade, they can now rehydrate their bodily fluid and proper nutritions that keep them throughout the day. *This integrated campaign was a final year project for BA (Hons) at LASALLE College of the Arts. Read Less
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Final Year Project in LASALLE College of the Arts