Chambord Channel
French raspberry liqueur Chambord needed a new brand site. Wieden+Kennedy created a site featuring cocktail recipes and a world of visually engaging animations conveying Chambord's 'Because No Reason' attitude. These camp animations gave fans witty doses of encouragement to share via social media.
My Role
As agency producer, I worked with the design team to find and shortlist digital production agencies, brief them and review their design and tech proposals. I looked after budgeting, timelines and managing the UX, design and production process from concept to delivery, as well as managing the internal internal copy and content teams.
Once the global site was launched, I worked with the individual country brand managers to adapt and enhance the site for the USA, UK and Australia. I managed subsequent SEO-improvements, social media integrations and content updates, ensuring the site's content was fresh and optimised.
Agency: Wieden + Kennedy, London
Production partner: Crew Studio
By clicking on the tiles, additional content was presented, like videos, recipes or just fun little animations to share via social media.
