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    My job on this project was to re-design the 'Kliekipedia' logo. Kliekjes is the dutch word for leftovers. In Holland we waste a lot of food (50 … Read More
    My job on this project was to re-design the 'Kliekipedia' logo. Kliekjes is the dutch word for leftovers. In Holland we waste a lot of food (50 kg) so ad agency Orchestra teamed up with SIRE to come up with an idea so the numbers could be pushed down. Stella Geurtsen (Art Director working at Orchestra) came with an idea of a website where you can find all kinds of recipes to create a new dish out of scraps. The commercial for this campaign is created the same way, with scraps of old famous dutch commercials based on food. The logo i created had to be bits of other fonts together to create a whole as wel. Read Less
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My job on this project was to re-design the 'Kliekipedia' logo.
Kliekjes is the dutch word for leftovers. 
In Holland we waste a lot of food (50 kg) so ad agency Orchestra teamed up with SIRE 
to come up with an idea so the numbers could be pushed down. 
Stella Geurtsen (Art Director working at Orchestra) came with an idea of a website where you
can find all kinds of recipes to create a new dish out of scraps. 
The commercial for this campaign is created the same way, 
with scraps of old famous dutch commercials based on food.
The logo i created had to be bits of other fonts together to create a whole as wel.
 
Art Director: Stella Geurtsen
Graphic Designer: Marlyn Barends
Agency: Orchestra Amsterdam (www.orchestra-amsterdam.com)
Webdesign: DigitasLBi (www.digitaslbi.com)
Client: SIRE (www.sire.nl)
Check out the commercial and visit the website: www.kliekipedia.nl