NEBRASKA BRAND GUIDE - 2014

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Prior to the most recent brand update, the University of Nebraska–Lincoln moved the content of their brand book to a digital platform within the UNL framework. We felt it was a great opportunity to provide campus communicators with better direction as to what Nebraska as a University stands for.
We created small giveaway items such as mugs, brochures, video and digital assets to help them understand and embrace the newly defined brand essence of "Nebraska". We also developed a brand anthem, a big picture poetic piece of writing that captured the essence of what we stand for.

Visit go.unl.edu/toolbox

Here we come
to the field, the lecture and the laboratory

without pretense or privilege,

to commit more of ourselves
to this human enterprise,
and through diligent study and collaboration,
to improve it.

That those who follow may go further.
For we are not born to stand idle,
and neither Nebraska nor the world will wait.

Here we come.

Go Big Red.

Copy displays the brand anthem on one side and the University attributes on another side.

As the reader begins unfolding the piece, a new line of the anthem appears and below it starts to reveal the words Nebraska, the N icon and finally the words "Here We Come. Go Big Red".

CREDITS:
Art Director / ACD - Marcelo Plioplis
Creative Director - Jon Humiston
Marketing Director / Writer - Andy Schadwinkel
Director / DP - David Fitzgibbon
Photographers - Craig Chandler, Greg Nathan
Web Design - Aaron Coleman, Clay Lewis

DUTIES:
Concept, Creative Direction, Art Direction, Design