For this self initiated project i wanted to apply many things in relation to what It would be to like to be a bike messenger.

Problem: Creation of branding that is cohesive throughout each piece from logo,clothing, garage storefront and advertisements.

Solution: Hand drawn logo that is a strong representatiion of bike messengers. Also using minimal colors that are easy to read and identify. As well as not having a brand that is crispy and clean which would not be a great representation of the things messengers go to in regards to being constantly moving through streets.