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Interactive Promo Pack, Photography, Branding and Artwork.
Here's an expanded look at the project for Gold Coast based Hip-Hop artist Kid Marvel.  The full brief was to create a brand, promo material, photos, CD artwork and social media content, below is a selection of stills from the collaboration.

After seeing a photo shoot and interview with Jay-Z I was inspired to go with a very muted, almost black and white vibe to give him a level of grit, while using a clean white minimalist look to keep it fresh.  Then the signature colour of bright red (he was a Bulls fan) was introduced to let it pop.  The avatar logo was developed along with the text logo to lock in the branding.  

Below are some shots from the interactive promo pack, CD artwork and promo artwork.

Check out KiD MARVEL at 

Degree Above Zero.