'CYBERGROOMERS WON'T LET GO'
Client: MKP
Meldpunt Kinder Porno 2008, awareness campaign: tv, print and web. Concept and art direction. Graphic design by Niels Stokkel. Photography by Krijn van Noordwijk. EFFIE nominee in 2009.
Recognizing perverts by their long trench at the school square is over. Today’s monsters use the Internet - the one place often lacking parental supervision. Thus the place the so-called cybergroomers can freely practise their grooming activities, with the goal to have sex eventually. That’s why MKP is making sure kids stand their ground, by making a video that will get noticed. A necessity, because cybergroomers won’t let go. Beside the spot that mainly aired on MTV and TMF the campaign existed of school posters, banners and website.
The campaign didn’t go by unnoticed as it got some serious television coverage and front page
newspaper attention.
Client: MKP
Meldpunt Kinder Porno 2008, awareness campaign: tv, print and web. Concept and art direction. Graphic design by Niels Stokkel. Photography by Krijn van Noordwijk. EFFIE nominee in 2009.
Recognizing perverts by their long trench at the school square is over. Today’s monsters use the Internet - the one place often lacking parental supervision. Thus the place the so-called cybergroomers can freely practise their grooming activities, with the goal to have sex eventually. That’s why MKP is making sure kids stand their ground, by making a video that will get noticed. A necessity, because cybergroomers won’t let go. Beside the spot that mainly aired on MTV and TMF the campaign existed of school posters, banners and website.
The campaign didn’t go by unnoticed as it got some serious television coverage and front page
newspaper attention.
Ford radio commercial for temporary business pack deal which aired in The Netherlands.
Ford magazine advertising campaign for The Netherlands.
Ford magazine advertising campaign for The Netherlands.
Ford magazine advertising campaign for The Netherlands.
