Greg Simpson's profile

Expanded Schools by TASC

Brand Identity

The After-School Corporation (TASC) engaged Ephemera to develop a brand identity for its Expanded Schools initiative through the creation a new logo, style guide, press kit folder, stationery and other print collateral. Working from the same creative brief, Ephemera teamed up with Spire Designs to develop, design and launch a new website which featured a CMS for internal staff.

TASC is a nonprofit organization, based in New York City, that helps urban schools give kids more time, ways and opportunities to learn so that every student can succeed. It works to shape public policy and funding to sustain expanded learning opportunities across the country.

TASC developed and is implementing ExpandED Schools in New York, New Orleans and Baltimore. Based on school-and-community partnerships and proven practices, they offer a promising framework for educators and communities to reinvent public schools, especially those that are struggling to fully deliver on the promise of public education. Traditional schools—in session for roughly six hours a day, 180 days a year—were designed for life a century ago. ExpandED Schools prepare 21st-century learners to succeed by giving kids roughly three more hours a day of learning time and a wider range of opportunities to learn.

Since its founding in 1998, TASC has helped 464,000 kids and has trained 21,000 community educators. It has also supported 528 public schools in extending learning beyond 3 PM. TASC has helped 369 community organizations and cultural institutions and colleges build partnerships with schools and communities.

Digital applications: desktop, tablet and smartphone

Style Guide

Press Kit Folder

Stationery

Policy Brief Template

Expanded Schools by TASC
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Expanded Schools by TASC

TASC engaged Ephemera to develop a brand identity for its Expanded Schools initiative through the creation a new logo, style guide, press kit fol Read More

Published: