Projektnäring is an organization that provides project managers in Sweden with the latest in the profession. They arrange lectures, talks and crowns the year's project manager. In 2013 did the project manager for the Eurovision Song Contest in Malmö win. Projektnäring wanted to get a new look and arranged therefore a design competition with the help of Bergh's School of Communication.

 

The task was to develop graphic design for a logo, identity manual, brochure and a website. Me and my collaborator, Pernilla Lundmark, worked out a colorful identity, where we were captured by the words "sharpen your mind" and therefore designed the logo as a stylized pensharpener.