Brief:
Caran d’Ache the queen of colouring pencils is celebrating 100 years of vibrant creativity. Make this brand relevant to today’s’ tech savvy audience of artists, designers and children.
My Solution:
My solution to this brief was the idea of being able to choose your own set of colours in a pack of pencils instead of the conventional range every pencil brand offers. Here are the posters I created to accompany this idea