Lord Whitney's profile

Cartier: Juste Un Clou

Set Design / Concept development / Prop Making
A fashion film for Hunger Tv highlighting the playful, confident and surprising nature of Cartier’s unique fine jewellery collection. Rankin worked alongside Creative Director Vicky Lawton and art directing duo Lord Whitney to create a fashion film that, like the pieces themselves, plays with perception.
 
Starring model Ellen Burton, the film’s surreal transitions are enhanced by a graphic, modern set in a simple palette of black, red and white. The result is a an homage to the ingenuity behind the Juste un Clou range, taking what’s familiar and reinventing it.
 
Lord Whitney worked alongside Rankin and creative director Vicky Lawton to develop the concept and design and build the set.

Credits
Director Rankin 
Creative director Vicky Lawton 
DOP Ed Gibbs 
Concept development and Set Design Lord Whitney 
Make up Andrew Gallimore 
Hair stylist Ben Cooke 
Model Ellen Burton at Profile Models 
Nails Ami Streets 
Script development Freddy White 
Producer Ciara McGowan 
Editor Gary Coogan 
Colourist Simona Harrison at Rushes 
Music 'Walk My Own Way' by Kate Crash


 
 
 
Cartier: Juste Un Clou
Published:

Cartier: Juste Un Clou

A fashion film for Hunger Tv highlighting the playful, confident and surprising nature of Cartier’s unique fine jewellery collection.

Published:

Creative Fields